How can anyone be expected to resist the lure of this color?
Category: BEAUTY
Cardi B Just Went Full-Blown 2007 Emo Kid With Colorful Two-Tone Hair—See the Video
Alexa play “Misery Business” by Paramore.
You Win, TikTok. Freckle Pens Are a Must-Have
Create the faux freckles of your dreams.
Our Tried-and-True Mineral Sunscreens Are Anything But Chalky
Yes, you can have chemical-free UV protection that doesn’t look ashy.
13 Best Ceramide Moisturizers of 2025 for a Stronger Barrier
Your first line of defense against irritation and harsh temperatures.
10 Best Medium-Coverage Foundations of 2025 for a Goldilocks Glow
For when skin tints don’t quite cut it.
Introducing The Beauty Chat by Allure, a Substack Newsletter and Community for Beauty & Wellness Lovers
Each week, we’ll recap all the beauty news, launches, gossip, and deep dives that have Allure editors buzzing–and welcome you to the group chat.
This Spring’s Most Popular Nail Colors Will Bring You Down to Earth
Molten silver, terra-cotta clay, and amethyst are all in store.
Kara McGrath's Beauty Edit
For content director Kara McGrath, applying makeup every day is the closest she gets to meditating. Swipe to see which products bring her peace and harmony.
Everything You Need to Know About Letybo, the Newest Botox Competitor
It’s already massively popular in Korea.