Year: 2020

If you find yourself prone to purchasing on impulse or often feel like you purchase products that are well-reviewed, popular, or buzzed about but don’t actually find you love them like you feel you should, this list of tips might help you figure out how to better understand your own […]

With the beauty industry releasing more and more products and with greater accessibility to those launches, it’s no surprise that some have felt like they’ve overindulged or have reached a point of saturation and are approaching future purchases with a more critical eye.  Whether you’re on a makeup no-buy, low-buy, […]

Last week, we chatted about “what makes you leave a review on a product” and “what research do you do before purchasing” and it made me think about a few things with respect to product reviews (in beauty space, of course). The way I approach reviews is an attempt to […]

As brands have released statements over the last week, along with follow-up statements about where they’re positioned today and what steps they’re taking to commit to more equality and inclusivity as brands, I thought I’d share some ways I feel the beauty brands, and to some degrees, the community itself. […]

First and foremost, consistency is really key in determining whether a brand understands the need for diversity or is only doing it because it gets them marketing points. A brand’s product offerings should address the needs of a diverse community across all of its products, not just foundation or concealer […]

The language we use is important and has consequences.  Adjusting our language (or being aware of the impact of language) is a way we can reduce harm as individuals on an on-going basis. By being aware of how the word choices we make and whether there’s room for improvement, we […]