Day: May 15, 2025

Curb discomfort with these super soothers.

Oh, and her very own research-backed brand.

No matter your hair type, there’s a follicle-stimulating, buildup-busting tool for you.

Your ballots are in. Your votes are counted. The winners are ready for their close-up. See the 70 hair, makeup, skin-care, and body products your fellow beauty lovers can’t live without and deemed worthy of a 2025 Allure Readers’ Choice Award.

Prepare to be unbothered, moisturized, happy, and in your lane with this year’s top picks for body scrubs, sunscreens, and more.

Our readers can’t live without these phenomenal formulas, free from ingredients that don’t meet Allure’s clean beauty standard.

Your fellow readers rely on these much-loved makeup products to put their best features forward.

You told us that your curls are springier, your roots are higher, and your hair has never been healthier now that these products are part of your routine.

Whether tried-and-true or new on the scene, these cleansers, moisturizers, and more won Allure readers’ votes this year.

These innovative products left you thoroughly impressed—and your beauty routines improved for the better.